Pei Wei Usability Study & Website Redesign

To begin the process, I conducted usability studies with a set group of users. These studies helped us uncover pain points that users were experiencing with the current site. We prompted participants with a series of questions as they walked through key site objectives—such as finding a nearby location, browsing the menu, and placing an order. Following the usability studies, I held discovery sessions with the team to discuss our findings and begin pinpointing the issues that needed to be addressed.

We identified several key areas where users were struggling, including difficulty adding items to the cart, customizing meals, and finding nutritional information. As the user experience designer, I was tasked with redesigning the website for Pei Wei, a popular fast-casual Asian restaurant chain. The goal of the redesign was to enhance the user experience and make it easier for customers to order online.

To address these issues, we created an information architecture for the site and began wireframing potential solutions. The wireframes allowed us to quickly iterate on different design approaches and gather feedback from the team. Once we had a solid wireframe in place, we moved into the design phase using agile sprints. This enabled us to make fast, informed design decisions and iterate efficiently.

Our focus was on creating a clean, modern design that was both visually appealing and easy to navigate.

Core Functions Introduced

Menu Item Card Frame Functionality

This exploration shows a walk-thru of the card functionality as well as the types of content that can be shown.

Documentation Examples

Navigation Component with Responsive Documentation